Founder and CEO of Human Level Communications. SEMPO CoChair of Spain. It is one of the most renowned specialists in SEO strategies, in which field he works since 2001. He has led major projects for search engine optimization companies in Spain, France, Venezuela, USA and Colombia. He has published six books on search engine optimization, online marketing, social networks, and written more than fifty technical papers. He is a teacher in subjects related to search engine optimization, architecture of the information and online marketing at several universities and business schools in Spain and Latin America. He is a frequent speaker at major business events.